As of February 2025, the Proton Exora, which ceased production in 2023, is available only in the used car market. Prices for pre-owned Exora models vary based on factors such as condition, mileage, and year of manufacture. Recent listings indicate that prices range from approximately RM23,800 to RM54,800, reflecting its continued popularity as a family-oriented MPV. Notably, there has been no official announcement regarding a direct successor to the Exora; however, the Proton X90, introduced in 2023, serves as an alternative within Proton’s lineup, offering updated features and a modern design.
The Proton Exora, Malaysia’s first locally developed MPV, was priced from RM69,998 upon its initial release in 2009. Over the years, the vehicle underwent several upgrades leading to different variants being introduced. By 2023, the Proton Exora 1.6T Executive CVT was priced at RM62,800 in Peninsular Malaysia and RM65,300 in East Malaysia, while the 1.6T Premium CVT variant was available at RM69,800 in Peninsular Malaysia and RM72,300 in East Malaysia.
Proton Exora Pricing
What is the Proton Exora?
The Proton Exora is Malaysia’s first locally developed multi-purpose vehicle (MPV), introduced by the national car manufacturer, Proton. It belongs to the C-segment class and was launched on April 15, 2009. The Exora was a significant milestone as it marked Proton’s entry into the MPV market with a fully indigenous design, distinguishing it from models that were rebadged from other manufacturers. The MPV was in production until October 18, 2023, with a total of 196,583 units sold over its 14-year lifespan.
During its production span, it maintained a strong presence in the C-segment MPV market, consistently recording high sales figures. The Exora’s production ended in 2023, but it remained a significant model in Proton’s lineup, recognized for its spacious interior and practical features.
What is the Pricing of the Proton Exora?
The Proton Exora has been competitively priced to cater to a wide range of consumers in Malaysia, ensuring affordability without compromising on features. As of the 2023 model year, the Exora was available in two main variants: the 1.6T Executive CVT and the 1.6T Premium CVT. The on-the-road price for the Executive CVT variant in Peninsular Malaysia was RM62,800, while in East Malaysia, it was RM65,300. The Premium CVT variant was priced at RM69,800 for Peninsular Malaysia and RM72,300 for East Malaysia. These prices reflect the value proposition of the Exora, which combines spaciousness, advanced features, and performance at a competitive price point.
How Does the Proton Exora Perform?
The Proton Exora’s performance is characterized by its 1.6-litre turbocharged engine, which delivers 140PS of power and 205Nm of torque. This engine is paired with a continuously variable transmission (CVT), ensuring smooth and efficient power delivery. The performance of the Exora is complemented by Proton’s renowned ride and handling capabilities, offering a comfortable and engaging driving experience. The vehicle’s engineering focuses on providing a balance between power and fuel efficiency, making it suitable for both urban and long-distance driving. The Exora’s design and engine specifications underscore its ability to cater to the demands of family transportation while ensuring reliability and performance.
What Are the Safety Features of the Proton Exora?
Safety has been a priority in the design of the Proton Exora. The MPV is equipped with a range of safety features that ensure the protection of its occupants. Key safety features include dual front SRS airbags, an Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Electronic Stability Control (ESC), and an Emergency Stop Signal (ESS). Additionally, the Exora is fitted with a reverse camera and rear parking sensors to aid in safer maneuvering and parking. These features collectively contribute to the Exora’s strong safety credentials, as reflected in its four-star rating from Malaysia’s MyVAP evaluation program.
What is the History of the Proton Exora?
The concept of a Proton MPV dates back to the 1990s, but it wasn’t until 2006 that serious development began under the leadership of former Managing Director Syed Zainal Abidin. Officially announced for a 2009 launch, the Exora was built on the Proton P2 platform, developed with consultancy from LG CNS. The name “Exora,” inspired by the Ixora flower, was chosen from a public naming competition. The MPV was officially launched on April 15, 2009, and over the years, it saw various updates and enhancements, including the introduction of a turbocharged engine in the Exora Bold and the incorporation of modern infotainment systems in later models.
How Has the Proton Exora Evolved Over the Years?
Proton Exora initial model was powered by the naturally aspirated CamPro CPS engine. In 2011, the Exora Bold and Exora Prime variants introduced the turbocharged CamPro CFE engine, marking the first Malaysian car to feature a turbocharged engine. Subsequent updates, such as the 2019 Exora RC, incorporated advanced infotainment systems with the “Hi Proton” voice command feature and made improvements in noise, vibration, and harshness (NVH) levels. The 2023 Proton Exora featured styling updates, including a new Proton logo, LED daytime running lamps, and a refreshed interior with full leatherette seats. These enhancements demonstrate Proton’s commitment to evolving the Exora to meet changing consumer expectations and technological advancements.
What is the Export Market for the Proton Exora?
The Proton Exora was exported the Exora to neighboring countries such as Indonesia, Thailand, Singapore, and Brunei. It was also introduced in Australia, where it was marketed as the country’s cheapest MPV, and plans were made to launch it in the United Kingdom and other left-hand drive markets like Chile and Egypt. The Exora’s reception in these markets highlighted its appeal as a practical, affordable, and well-equipped MPV. In Thailand, the Exora was well-received, with significant bookings recorded during its launch at the Thailand International Motor Expo.
What Are the Concept Models of the Proton Exora?
Proton has showcased several concept models based on the Exora to explore potential design and feature enhancements. During its launch, Proton displayed the Exora Prime and Exora Prestige concepts. The Exora Prime concept introduced several cosmetic upgrades that later influenced production models. The Exora Prestige was aimed at the luxury market, featuring upgrades such as a built-in office table, fridge, and a 19-inch LCD TV. Additionally, the Exora Turbo concept, revealed in 2009, demonstrated the potential for high-performance enhancements with its 270 hp engine. These concepts reflected Proton’s ambition to expand the Exora’s appeal across different consumer segments.
What Has Been the Sales Performance of the Proton Exora?
Throughout its production, the Proton Exora maintained a strong presence in the Malaysian automotive market, consistently ranking among the top-selling MPVs. From its launch in 2009 until its discontinuation in 2023, a total of 196,583 units were sold. The Exora’s sales performance was bolstered by its competitive pricing, robust feature set, and reputation for reliability. It was particularly popular among families seeking a spacious and versatile vehicle. The Exora’s ability to maintain strong sales figures even towards the end of its production run underscores its enduring appeal and the effectiveness of Proton’s strategy in the MPV segment.
What is the Future of Proton’s MPV Lineup Following the Exora?
With the discontinuation of the Proton Exora in October 2023, Proton has left a gap in its MPV lineup. While the specific successor to the Exora has not been officially announced, Proton’s ongoing commitment to innovation and market research suggests that a new MPV model could be in development. Proton’s collaboration with Geely and its focus on integrating advanced technologies and design elements into their vehicles indicate that any future MPV offering will likely feature modern enhancements and align with contemporary consumer preferences. The success of models like the Proton X90 hints at the potential direction for Proton’s future MPV strategy, aiming to offer enhanced performance, technology, and comfort.