As of the 2025 updates, the Proton Iriz price in Malaysia starts at around RM40,000 for the base 1.3L Standard variant and goes up to approximately RM54,000 for the 1.6L Active variant. These prices are indicative and may vary based on additional features, promotions, or regional dealer pricing. The Proton Iriz is an affordable and feature-rich vehicle that offers better pricing compared to its competitors in the same segment. It is competitively priced in Malaysia and provides value through its range of variants and features such as advanced safety systems and modern design aesthetics.
Proton Iriz Pricing
What Is the Proton Iriz in the Malaysian Context?
The Proton Iriz is a supermini (B-segment) hatchback manufactured by Malaysian automotive company Proton. Launched on 25 September 2014 at Proton City in Tanjung Malim, Perak, the Iriz serves as a replacement for the Proton Savvy. The car’s design reflects Proton’s ambition to compete in the global market, offering various features and enhancements for a wider audience. The Iriz is powered by 1.3-litre and 1.6-litre VVT engines, providing a balance between performance and fuel efficiency. The car is known for its five-door hatchback body style and front-engine, front-wheel-drive layout, positioning it as a versatile option for urban driving.
How Did the Pre-Launch Phase of the Proton Iriz Unfold?
The pre-launch phase of the Proton Iriz began with the introduction of the Proton EMAS concept cars at the 2010 Geneva Motor Show. These concepts were crafted by Italdesign Giugiaro and had ties to the Lotus Ethos, a similar project by Proton’s subsidiary, Lotus Cars. The aim was to target budget-conscious consumers with the Proton version, while the Lotus models were directed at the hot hatch market. Proton also considered a partnership with Mitsubishi Motors in 2011 for the development of its upcoming small car. The first glimpses of the actual Iriz came through a naming contest in Malaysia, titled “Nama Siapa Hebat?” which ran from June to July 2013. This was followed by Proton’s media briefing in August 2014, where details about the car’s 1.3-litre and 1.6-litre engines, both featuring variable valve timing (VVT) technology, were disclosed.
What Happened Post-Launch for the Proton Iriz?
After its launch, the Proton Iriz underwent several updates and facelifts to enhance its appeal and functionality. In 2017, the car received updates similar to those on the Proton Persona, with modifications to its variants and features. In 2019, Proton introduced a facelift for the Iriz, showcasing new design elements such as a revised front fascia and updated interior features. The facelift introduced new variants and colours, while eliminating some earlier options. On 5 August 2021, Proton launched another facelift, which brought additional changes to both the exterior and interior of the Iriz, including a rugged crossover look for the top-spec Active variant.
What Are the Specifications of the Proton Iriz?
The Proton Iriz measures 3,905 mm in length, 1,720 mm in width, and 1,550 mm in height, with a wheelbase of 2,555 mm. This places it larger than its main competitor, the Perodua Myvi, in most dimensions. The car is available with either a 1.3-litre or 1.6-litre four-cylinder engine, both equipped with VVT technology. The 1.3-litre engine delivers 70 kW (95 PS) at 5,750 rpm and 120 Nm of torque at 4,000 rpm, whereas the 1.6-litre engine produces 80 kW (109 PS) and 150 Nm of torque. The engines are Euro 5 compliant but tuned to Euro 4 standards for the Malaysian market. The Iriz offers a five-speed manual transmission or a continuously variable transmission (CVT), with a fuel tank capacity of 40 litres.
How Does the Proton Iriz Stand in Terms of Safety?
Safety is a significant focus for the Proton Iriz, which is equipped with Proton’s VDC (Vehicle Dynamic Control). The system includes features such as ESC (Electronic Stability Control), TCS (Traction Control System), ABS (Anti-lock Braking System), EBD (Electronic Brake Distribution), BA (Brake Assist), and HHA (Hill Hold Assist). The car also includes a reinforced safety structure (RESS) with Hot Press Forming (HPF) technology, which is five times stronger than regular cold-rolled steel. The Iriz has consistently achieved high safety ratings, including a five-star rating in the ASEAN NCAP crash test. The car’s body structure ensures that it remains robust in the event of an accident, and the inclusion of airbags and ISOFIX anchors further enhances passenger safety.
What Are the Sales Figures for the Proton Iriz?
Since its launch, the Proton Iriz has experienced varying sales figures. In its debut year, 2014, the car sold 2,991 units in Malaysia. The following year saw a significant increase, with 27,714 units sold. However, sales numbers fluctuated in the subsequent years, with 11,757 units in 2016, 5,799 in 2017, and 3,359 in 2018. The sales figures rose again in 2019 with 6,673 units and continued to stabilize with 7,568 units in 2020. In 2021, sales were recorded at 6,700 units, and the upward trend continued in 2022 with 5,639 units. As of 2023, the Iriz sold approximately 7,600 units, demonstrating its sustained presence in the Malaysian automotive market.
What Recognition Has the Proton Iriz Received?
The Proton Iriz has garnered numerous awards and accolades since its introduction. It won the Compact Hatchback category at the NST-Maybank Car of the Year Awards in 2014 and was also awarded the People’s Choice Award at the same event. In 2014, the Iriz received the Malaysia Good Design Mark Award, followed by the Best Industrial Design Award in 2015 from the Intellectual Property Corporation. The car was recognized as the Most Affordable 5-Star ASEAN NCAP Car in Malaysia in 2016 and was named Budget Car of the Year at the ASEAN Car of the Year Awards. Additionally, it has been acknowledged for its NVH (Noise, Vibration, and Harshness) performance, receiving the Best NVH accolade at the Malaysia Car of the Year Awards in 2017. The Iriz continues to be celebrated as a top contender in the compact hatchback segment with awards like the Best Compact Hatch from Carsifu Editor’s Choice in 2019.
How Does the Proton Iriz Compare to Its Competitors?
The Proton Iriz competes primarily with the Perodua Myvi in the Malaysian market. In terms of dimensions, the Iriz is longer and wider, offering a more spacious interior. The Iriz’s engines deliver higher power and torque figures compared to the Myvi, particularly with the 1.6-litre variant. The Iriz also stands out with its extensive list of safety features, which include a reinforced safety structure and multiple electronic stability systems. While the Myvi enjoys a strong reputation and fanbase in Malaysia, the Iriz offers a compelling alternative with its emphasis on safety, performance, and design innovations.
What Future Developments Can Be Expected for the Proton Iriz?
Looking ahead, Proton may focus on further enhancing the Iriz’s technology and sustainability features. Given the global shift towards more environmentally friendly vehicles, future iterations of the Iriz could incorporate hybrid or fully electric powertrains. Proton’s ongoing collaboration with Geely, a major stakeholder, may also lead to the introduction of advanced technology and design elements seen in global markets. The company’s commitment to innovation suggests that the Iriz will continue to evolve, potentially expanding into new markets and offering new variants to cater to diverse consumer preferences.