Proton Persona starting prices in Malaysia are RM47,800 for the Standard CVT model, RM53,300 for the Executive CVT model, and RM58,300 for the Premium CVT model. These prices reflect the base cost in Peninsular Malaysia and are subject to change based on location and additional features. For instance, East Malaysia, Labuan, and Langkawi may have different pricing due to logistical and tax considerations. The Persona models are part of a larger offering from Proton, which includes various accessories and packages that can be purchased separately, such as the Utility Package at RM335, Urban 1 Package at RM2,105, and Urban 2 Package at RM2,035, providing options like solar tint film, built-in toll readers, and boot trays.
In the Malaysian market, the Persona has evolved through three generations since its initial introduction. The third generation, launched in August 2016, is built on an extended Proton Iriz platform and features a 1.6-litre VVT engine. This generation is noted for its affordable safety features, including a five-star ASEAN NCAP safety rating. Sales of the Proton Persona have fluctuated over the years, with 21,875 units sold in 2019 and 23,815 units in 2020, demonstrating its continued popularity in the region.
For additional features, the Proton Persona offers options like stylish LED headlamps, 16” alloy wheels, and leatherette seats, enhancing both design and comfort. The infotainment system features an 8” floating head unit with capabilities for online navigation, music streaming, and smartphone connectivity. Safety features include 6 SRS airbags, Electronic Stability Control, and Traction Control System, ensuring a secure driving experience.
Proton Persona Pricing
What is the Proton Persona?
The Proton Persona is a series of compact and subcompact cars produced by the Malaysian automobile manufacturer Proton. Since its introduction in 1993, the Persona has become a significant name in the Malaysian automotive landscape. Initially, it was an export name for the Proton Wira, but the nameplate gained local prominence with the second generation in 2007. The Persona is renowned for combining affordability, practicality, and safety, catering to the needs of the Malaysian middle-class market. Over the years, it has evolved from a compact car to a subcompact model, due to the changes in consumer preferences and market demands.
How Has the Proton Persona Evolved Over Generations?
The Proton Persona has undergone three significant transformations since its inception:
First Generation (1993-2007)
The first generation of Proton Persona, introduced in 1993, was essentially a rebadged version of the Proton Wira for the British market. It featured multiple body styles, including a 4-door saloon, 5-door hatchback, 3-door hatchback (Compact), and a 2-door coupé. This generation laid the foundation for the Persona’s reputation in international markets.
Second Generation (2007-2016)
Launched in August 2007, the second generation marked the Persona’s debut in the Malaysian market under its own name. Based on an extended Proton GEN•2 platform, it addressed various design flaws and introduced improvements. The CM series was significant for Proton, as it replaced the Wira and became a best-seller, with over 40,000 units sold annually. The introduction of the Persona SE and Persona Elegance added premium features, while the Persona SV in 2013 offered enhanced affordability.
Third Generation (2016-Present)
The third-generation Persona was unveiled in August 2016. Built on the Proton Iriz platform, it brought a modern, re-engineered design with a focus on safety and efficiency. The 2019 facelift included over 300 improvements, emphasizing the model’s continuous evolution. The 2021 update further refined its design and safety features, maintaining its competitiveness in the subcompact segment.
What Are the Key Features of the Proton Persona?
The Proton Persona is equipped with a 5 key features that enhance its appeal:
Premium Design
The Persona boasts a modern look with stylish LED headlamps, dual-tone alloy wheels, and a sleek black roof, enhancing its aesthetic appeal.
Practical Functionality
With a spacious 510-litre boot, intelligent entry with a push-start button, and an ECO mode switch for improved fuel efficiency, the Persona is designed for practicality and ease of use.
Advanced Connectivity
The car features an 8-inch floating infotainment head unit with online navigation, music streaming, and smartphone connectivity. Voice command functionality allows hands-free control of various systems.
Safety Features
The Persona includes 6 SRS airbags, electronic stability control, traction control, and hill hold assist, all contributing to its 5-star ASEAN NCAP safety rating.
Comfort and Convenience
Leatherette seats, air-conditioning with an N95 cabin filter, and an intelligent key system enhance comfort and convenience for both driver and passengers.
How Does the Proton Persona Compare in Price and Specifications?
The Proton Persona offers competitive pricing across its three main variants:
1.6L Standard CVT
Priced from RM47,800, this variant includes basic features such as fabric seats and a standard audio system. It is equipped with a 1.6-liter engine producing 109 PS and 150 Nm of torque.
1.6L Executive CVT
Starting at RM53,300, the Executive variant adds features like an 8-inch touchscreen monitor, enhanced upholstery, and additional safety features.
1.6L Premium CVT
At RM58,300, the Premium variant offers the most comprehensive package with leatherette seats, advanced infotainment, and additional airbags for increased safety.
All variants share a common engine and transmission setup, ensuring consistent performance across the range. The Persona’s competitive pricing and comprehensive feature set make it an attractive option for budget-conscious buyers seeking a reliable and well-equipped vehicle.
How Has the Proton Persona Performed in Sales?
The Proton Persona has maintained a steady presence in the Malaysian automotive market, with sales figures reflecting its popularity:
2007 to 2011
During this period, the Persona consistently sold over 40,000 units annually, with a peak of 46,362 units in 2011. This success was largely due to its affordability and practical design.
2012 to 2015
Sales saw a decline, dropping to 6,403 units in 2015. This period highlighted the challenges faced by Proton in a competitive automotive market.
2016 Onwards
The launch of the third-generation Persona in 2016 revitalized sales, with figures rebounding to 21,875 units in 2019 and 23,815 units in 2020. The updates and facelifts played a crucial role in sustaining interest and maintaining competitiveness.
What Accessories and Packages are Available for the Proton Persona?
Proton offers a 5 accessories and packages to enhance the Persona’s functionality and aesthetic appeal:
Utility Package (RM335)
Includes a door visor, coil mat, and boot tray, catering to practical needs.
Urban 1 Package (RM2,105)
Offers enhancements like solar tint film, a built-in toll reader, and door scuff plates for a more urban-centric lifestyle.
Urban 2 Package (RM2,035)
Similar to Urban 1, minus the built-in toll reader.
Door Visor (RM150) and Door Insulator (RM435)
These accessories improve the vehicle’s look and sound insulation.
Built-in Toll Reader (RM395)
Integrated into the vehicle’s battery, this smart feature eliminates the need for battery replacement.
These options allow Persona owners to tailor their vehicles to better suit their personal preferences and daily requirements, adding both functionality and style.
What Are the Notable Awards and Recognitions Received by the Proton Persona?
The Proton Persona has garnered several awards, highlighting its excellence in design, efficiency, and consumer appeal:
Best Compact Car
Awarded by Carsifu in 2016, acknowledging its superior compact design.
Most Improved Fuel Efficiency Model
Recognized at the Malaysia Car of the Year (COTY) awards in 2016, reflecting its advancements in fuel economy.
Bronze Winner in Compact Sedan Category
At the Carlist.my People’s Choice Awards in 2018, showcasing its popularity and competitive edge in the sedan market.
These accolades is due to the Persona’s commitment to delivering quality, performance, and value, making it a leading choice in the Malaysian automotive sector.
How Has Safety Evolved in the Proton Persona?
Safety has been a core focus in the development of the Proton Persona:
First and Second Generations
Early models included basic safety features such as dual airbags and anti-lock braking systems, reflecting the industry standards of their time.
Third Generation
The latest Persona models have advanced significantly, incorporating 6 SRS airbags, electronic stability control, and a traction control system. The reinforced body structure with hot press-formed steel further enhances passenger protection.
ASEAN NCAP Rating
The implementation of comprehensive safety measures has earned the Persona a full 5-star safety rating from ASEAN NCAP, affirming its commitment to affordable safety.
The Proton Persona’s evolution in safety features demonstrates the company’s dedication to protecting its passengers and staying abreast of technological advancements in automotive safety.