The BAIC X55 in Malaysia starts from RM129,000, while the BJ40 Plus is priced from RM188,000. These prices are estimates for new models and may vary depending on trim levels and dealer promotions. Second-hand BAIC models are currently limited in the Malaysian market due to the brand’s recent entry.
BAIC Vehicle Costs
What Is BAIC and What Models Are Available in Malaysia?
BAIC (Beijing Automotive Industry Holding Co.) is a Chinese state-owned automaker with a history dating back to 1958. The brand entered Malaysia in 2024 with two models. The BAIC X55 is a C-segment SUV competing with the Proton X70 and Honda CR-V, while the BJ40 Plus is an off-road SUV targeting adventure enthusiasts. Both models are initially sold as CBU (fully imported) units, with local CKD (locally assembled) production expected in early 2025.
What Are the Key Specifications of the BAIC X55?
The BAIC X55 features a 1.5L turbocharged engine producing 188 PS and 305 Nm, paired with a 7-speed dual-clutch transmission (7DCT). It is a front-wheel-drive SUV with modern styling, flush door handles, and a minimalist interior dominated by a central touchscreen. The entry-level variant lacks ADAS but includes six airbags, ESC, and ventilated front seats.
What Are the Key Specifications of the BAIC BJ40 Plus?
The BAIC BJ40 Plus is equipped with a 2.0L turbocharged engine delivering 221 PS and 380 Nm. Designed for off-road capability, it features a separate frame construction, an Off-Road Survival Information System, and rugged styling. The BJ40 Plus is positioned as a lifestyle SUV with a higher price point compared to the X55.
When Will BAIC Begin Local Assembly in Malaysia?
BAIC’s local CKD assembly is scheduled to start in Q1 2025 at EP Manufacturing’s plant in Pegoh, Melaka. This move is expected to reduce prices and improve market competitiveness. The X55 and BJ40 Plus will be the first models assembled locally, with potential future additions like the BJ30 and BJ60 under consideration.
How Does BAIC Compare to Competitors in Malaysia?
The BAIC X55 competes with the Proton X70 (RM98,800–RM128,800) and Chery Tiggo 7 Pro (RM123,800), while the BJ40 Plus rivals the Toyota Fortuner (RM183,880–RM230,438). BAIC’s pricing positions it as a mid-range option, but brand recognition and after-sales support remain challenges in the Malaysian market.
Where Can BAIC Cars Be Purchased in Malaysia?
BAIC has dealerships in Kuala Lumpur, Selangor, Melaka, Johor, and other major states. Test drives and bookings are available through authorized dealers, with promotional events and roadshows frequently announced on BAIC Malaysia’s official channels.
What Are the Financing Options for BAIC Cars?
BAIC Malaysia offers loan calculators and corporate fleet solutions through its official website. Buyers can expect financing plans similar to other brands, with monthly instalments varying based on down payment and loan tenure.
What After-Sales Services Does BAIC Provide?
BAIC Malaysia offers a standard warranty package, maintenance services, and 24/7 roadside assistance. The brand is still establishing its service network, with plans to expand support centers alongside CKD production.
Are There Any Upcoming BAIC Models for Malaysia?
BAIC has confirmed the BJ30 and BJ60 for potential launch in 2025, with hybrids and PHEVs under consideration. No electric vehicles (EVs) are planned for the immediate future, focusing instead on petrol-powered SUVs.
What Do Reviews Say About BAIC Models in Malaysia?
Early reviews highlight the X55’s stylish design and nimble handling but note its lack of ADAS in the base variant. The BJ40 Plus receives praise for its off-road capabilities but faces stiff competition from established rivals. BAIC’s long-term success will depend on pricing adjustments and after-sales reliability.
How Does BAIC’s Pricing Strategy Impact the Malaysian Market?
BAIC’s estimated pricing positions it as a value-for-money alternative in the C-segment and off-road SUV categories. The brand’s challenge lies in convincing buyers to choose a relatively unknown marque over established Japanese and Korean competitors. Local assembly in 2025 may improve affordability and market penetration.