As of February 2025, the Proton e.MAS 7, launched in December 2024, is available in the Malaysian market with two variants: the Prime, priced at RM109,800, and the Premium, at RM123,800. Early adopters benefit from a RM4,000 launch rebate, reducing the prices to RM105,800 and RM119,800, respectively. This electric SUV has becoming Malaysia’s most sought-after EV in January 2025, due to its spacious design and competitive pricing. The e.MAS 7 is offered in five colors—Platinum Silver, Turquoise Green, Slate Gray, Quartz Rose, and Lithium White—all featuring an Indigo Blue interior. Additional incentives for the first 6,000 customers include a complimentary 7kW home charger, a Vehicle-to-Load (V2L) adaptor, five years of unlimited in-car internet data, and a comprehensive warranty package. These prices are on-the-road, excluding insurance.
The Proton e.MAS 7 Prime variant features a 49.52kWh AEGIS Short Blade Battery with a WLTP-rated range of 345 km, while the Proton e.MAS 7 Premium variant is equipped with a 60.22kWh battery offering a range of 410 km. Both models come with a variety of features, including Level 2 Advanced Driver Assistance Systems (ADAS) and a 15.4-inch 2.5K Touchscreen Display Head Unit. For the initial 3,000 buyers, a discount of RM4,000 is available, reducing the prices to RM105,800 for the Prime and RM119,800 for the Premium. Proton also offers a launch package that includes a free 7kW home charger, a V2L adaptor, low interest rates, and a five-year unlimited data package. The Proton e.MAS 7 is a C-segment SUV larger than the Proton X70, and it is currently imported as a CBU from China with plans for local assembly in the future.
Proton eMAS 7 Costs
What Is Proton e.MAS 7?
The Proton e.MAS 7 is an electric vehicle (EV) by Proton. Proton e.MAS 7 is a C-segment SUV designed to meet the evolving demands of environmentally conscious consumers, for Malaysia’s sustainable automotive in the future. This vehicle is available in two variants: the Prime and the Premium, both of which are priced competitively to appeal to a broad range of buyers. The Prime variant is priced at RM105,800, while the Premium variant is available for RM119,800, both on-the-road prices excluding insurance.
What Are the Key Features of the Proton e.MAS 7?
Key features of the Proton e.MAS 7 include its advanced battery technology, substantial driving range, and modern design. The vehicle is built with a 49.52 kWh AEGIS Short Blade Battery for the Prime variant, offering a range of 345 km (WLTP), and a 60.22 kWh battery for the Premium variant, extending the range to 410 km (WLTP). The Proton e.MAS 7 also features Level 2 Advanced Driver Assistance Systems (ADAS), which include intelligent cruise control, automatic emergency braking, and traffic sign recognition.
Additionally, the e.MAS 7 has a 12-in-1 integrated motor that provides 218 PS (160 kW) and 320 Nm of torque, allowing the vehicle to accelerate from 0-100 km/h in just 6.9 seconds. The design is marked by a Cd 0.275 drag coefficient, 19” aerodynamic alloy wheels, and concealed door handles, emphasizing both efficiency and aesthetics.
How Does the Proton e.MAS 7 Ensure Safety and Comfort?
The Proton e.MAS 7 ensures safety and comfort through a combination of high-tech safety features and a comfortable cabin design. Key safety features include the Level 2 ADAS, which offers systems like emergency lane keep assist and lane change safety warning. The vehicle’s construction integrates the battery into the chassis, enhancing safety by lowering the center of gravity and increasing structural integrity.
For comfort, the e.MAS 7 provides a spacious cabin with 33 storage compartments and fully reclinable front seats. The Premium variant includes front ventilated seats, a 16-speaker Flyme Sound System, and a panoramic sunroof. These elements create an environment that is both luxurious and practical.
How Efficient Are the Battery and Charging Capabilities?
The battery and charging capabilities of the Proton e.MAS 7 are designed to offer both efficiency and convenience. The Prime variant’s 49.52 kWh battery allows a range of 345 km, while the Premium’s 60.22 kWh battery extends the range up to 410 km. Both variants support AC charging at 11 kW, with the Prime requiring 4.9 hours for a full charge and the Premium taking 6.1 hours.
The e.MAS 7 also supports DC fast charging, with the Prime capable of 80 kW and the Premium at 100 kW. This allows a 30-80% charge in just 20 minutes. A vehicle-to-load (V2L) function is included, enabling the e.MAS 7 to power external devices, which is particularly useful during road trips or in remote locations.
What Are the Design and Technological Innovations of the Proton e.MAS 7?
The design and technological innovations of the Proton e.MAS 7 set it apart in the electric vehicle market. Aesthetically, the vehicle features a sleek design with concealed door handles and a 3D full-length LED tail light. The Premium variant offers a windshield head-up display (HUD) and ambient lighting with 256 color options, enhancing both safety and personalization.
On the technological front, the e.MAS 7 boasts a 15.4-inch 2.5K touchscreen display, which serves as the control center for navigation, entertainment, and vehicle settings. The system is powered by a 7nm intelligent cockpit chip, ensuring responsive and efficient operation. The vehicle’s integrated live charging map covers 85% of Malaysia’s charging network, providing real-time updates on charger availability and pricing.
How Does Proton e.MAS 7 Compare with Competitors?
The Proton e.MAS 7 compares with competitors in terms of performance, price, and features. For instance, the BYD Atto 3, a popular EV in Malaysia, offers a slightly lower power output of 204 PS and a slower 0-100 km/h acceleration time of 7.3 seconds. While the Atto 3 has a WLTP range of 420 km, the Proton e.MAS 7 matches this with a faster AC charging capability.
Proton’s pricing strategy for the e.MAS 7 makes it an attractive option for consumers who wants a balance between cost and performance. The competitive pricing is complemented by a comprehensive launch package, which includes a free 7 kW home charger, a V2L adaptor, and a five-year data package, collectively valued at RM8,000.
What Are the Color Options and Customization Features?
The color options and customization features of the Proton e.MAS 7 allow buyers to personalize their vehicle to their taste. Available exterior colors include Lithium White, Turquoise Green, Slate Grey, Platinum Silver, and Quartz Rose. These options provide a range of choices from classic to vibrant, catering to diverse consumer preferences.
The interior of the e.MAS 7 is available in an Indigo Blue shade, which is designed to offer a sophisticated look while maintaining a neutral palette. The Premium variant also offers features like memory seats and ambient lighting, allowing further customization of the driving experience.
How Is the Proton e.MAS 7 Positioned in Terms of Pricing and Availability?
Pricing and availability of the Proton e.MAS 7 are strategically positioned to capture a significant share of the growing EV market in Malaysia. With the Prime variant priced at RM105,800 and the Premium at RM119,800, Proton offers competitive pricing that includes a six-year vehicle warranty and an eight-year/160,000 km battery warranty.
The vehicle is currently imported as a CBU from China, with plans for local assembly in the future, which may further enhance its market appeal. The e.MAS 7 is available for booking through Proton’s network of dealers, ensuring accessibility for consumers across Malaysia.
How Does the Proton e.MAS 7 Support Malaysia’s Green Initiatives?
The Proton e.MAS 7 supports Malaysia’s green initiatives by contributing to the reduction of carbon emissions and promoting sustainable transportation. As an electric vehicle, the e.MAS 7 produces zero tailpipe emissions, aligning with national goals to reduce the environmental impact of road transport.
The integration of a live charging map in the e.MAS 7’s infotainment system is making EVs more practical and convenient for Malaysian consumers. This aligns with the government’s initiatives to increase the number of EVs on the road and reduce the nation’s carbon footprint.