The Proton S70 is available in Malaysia with a starting price of RM 73,800. This price positioning makes it an appealing option in the C-segment sedan market. The S70 offers a variety of variants, including Executive, Premium, Flagship, and Flagship X, with prices reaching up to RM 94,800. This competitive pricing places the S70 among other popular sedans like the Honda City and Toyota Vios, which are often considered in the same price range. For example, the Honda City starts at RM 84,900, while the Toyota Vios begins at RM 89,600. These prices reflect the Proton S70’s strategic entry into the market, providing features typically found in higher segments, such as a 1.5L turbocharged engine with 150 PS and 226 Nm of torque, a 7-speed dual-clutch transmission, and a comprehensive suite of safety features, including 6 SRS airbags and various driver assistance systems. The S70 is assembled at Proton City in Tanjung Malim, Malaysia, ensuring local production and availability.
Proton S70 Pricing
What Is the Proton S70?
The Proton S70 is a compact sedan that marks a significant milestone for Proton, Malaysia’s national automaker. Introduced in 2023, the S70 is the first sedan produced in collaboration with Geely, following the latter’s acquisition of a 49.9% share in Proton. This model is positioned as a successor to the Proton Prevé and is built on the B-Segment Modular Architecture (BMA) platform developed by Geely. The S70 is assembled at Proton City, Tanjung Malim, Perak, and is designed to cater to the C-segment market.
How Does S70 Stand Out in Malaysia
The Proton S70 stands out in Malaysia due to its combination of advanced features, competitive pricing, and the strategic partnership with Geely, which has infused the vehicle with modern engineering and design elements. The sedan is available in four variants: Executive, Premium, Flagship, and Flagship X, offering a range of options for different customer needs. With prices starting at RM73,800, the S70 offers C-segment features at a B-segment price point, making it an attractive option for Malaysian consumers.
How Does the Design and Engineering of the Proton S70 Reflect Its Innovation?
The design and engineering of the Proton S70 reflect a blend of modern aesthetics and engineering prowess. The vehicle shares its platform with the fourth-generation Geely Emgrand but has been extensively re-engineered by Proton. The S70 underwent 260,000 man-hours of research and development, resulting in 453 new parts developed with the involvement of 283 local suppliers. This effort underscores Proton’s commitment to local industry and innovation.
The exterior design is sleek and aerodynamic, with a drag coefficient of 0.27 cd, one of the lowest in Malaysia’s C-segment market. The S70 features a distinctive LED rear taillight bar that extends across the width of the car, offering a futuristic look. The front grille incorporates Proton’s ‘Infinite Weave’ and ‘Ethereal Bow’ design language, topped with the new round tiger badge. The Flagship and Flagship X variants come with 17-inch two-tone alloy wheels, while the Executive and Premium variants have 16-inch versions.
What Powertrain and Performance Features Does the Proton S70 Offer?
The Proton S70 is powered by a 1.5-liter turbocharged engine, derived from Volvo’s GEP3 engine, similar to those found in the Proton X70, X90, and X50. This engine, manufactured at Proton’s Tanjung Malim plant, produces 150 PS and 226 Nm of torque. It is paired with a 7-speed dual-clutch transmission (DCT), providing a seamless and efficient driving experience.
This powertrain setup ensures that the S70 delivers brisk acceleration and a smooth ride, suitable for both city and highway driving. The sedan’s steering is equipped with electric power assistance, offering a precision driving experience. The suspension system, fine-tuned for Malaysian roads, strikes a balance between comfort and handling, making the S70 a versatile choice for diverse driving conditions.
How Does the Proton S70 Prioritize Safety?
Safety is a key focus for the Proton S70, which has earned a 5-star safety rating from ASEAN NCAP. The car comes equipped with six SRS airbags and a comprehensive suite of advanced driver assistance systems (ADAS). The Flagship and Flagship X variants feature 13 active safety systems, including Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), and Adaptive Cruise Control (ACC) with Stop & Go.
Other critical safety features include Lane Departure Warning (LDW), Lane Change Assist (LCA), and a 360-degree camera with a 3D display. The Premium and Executive variants offer essential safety features like Rear Collision Warning and Rear Cross Traffic Alert. These safety measures ensure that the S70 provides peace of mind for both the driver and passengers.
What Are the Interior Features and Comfort Levels of the Proton S70?
The interior of the Proton S70 is designed for comfort and convenience. The Flagship and Flagship X variants boast a dual-screen setup with a 10.3-inch digital instrument cluster and a 12.3-inch infotainment system equipped with Hi Proton voice control. These variants also include a wireless charger, powered driver’s seat, and rear air vents, enhancing the overall comfort and user experience.
The Premium and Executive variants feature an 8.0-inch touchscreen infotainment unit. Leatherette seats, standard in all variants except the Executive, provide a plush seating experience. The interior materials are a mix of soft-touch and durable plastics, with practical storage solutions and a spacious 500-liter boot that can be expanded by folding the rear seats. The ergonomic design ensures a comfortable ride for both short trips and long journeys.
What Technological Features Enhance the Proton S70’s Driving Experience?
The Proton S70 integrates several technological features to enhance the driving experience. The infotainment system supports seamless connectivity, although it lacks Android Auto and Apple CarPlay, which some users might find limiting. However, the system includes real-time navigation with traffic updates and easy access to points of interest.
The ADAS suite in the S70 provides various driver aids, such as adaptive cruise control and lane-keeping assistance. The intelligent high beam control and tyre pressure monitoring system further contribute to a safer and more convenient driving experience. Despite some software quirks, the overall technology package in the S70 offers modern functionality that supports both driver and passengers.
How Does the Proton S70 Compare to Its Competitors in the Segment?
The Proton S70 competes in the C-segment market against models like the Honda City and Toyota Vios. It offers a compelling package with its advanced safety features, comfortable interior, and competitive pricing. The S70 provides a more powerful engine compared to its B-segment rivals, delivering 150 PS compared to the Honda City and Toyota Vios.
In terms of pricing, the S70 offers more value, with features typically found in higher-priced segments. Its design, engineering, and technological advancements make it a formidable competitor in the Malaysian market, appealing to a wide range of consumers seeking style, performance, and safety.
What Are the Sales and Market Reception of the Proton S70?
Since its launch, the Proton S70 has received positive market reception, with sales figures indicating strong consumer interest. In 2023, Proton recorded 105 units sold, with a significant increase in 2024, reaching 19,182 units. This growth reflects the S70’s appeal and the successful collaboration between Proton and Geely.
The S70’s sales performance is bolstered by its comprehensive feature set and competitive pricing, positioning it well in the Malaysian automotive landscape. The model’s success is a testament to Proton’s strategic direction and its commitment to delivering high-quality vehicles that meet the needs of modern consumers.
What Can We Conclude About the Proton S70’s Impact on Proton’s Future?
The Proton S70 represents a pivotal moment for Proton, showcasing the potential of international collaboration and innovation. It demonstrates Proton’s ability to evolve and compete in the global automotive market, leveraging Geely’s technological expertise and Proton’s local insights.
The S70 sets a new benchmark for Proton’s future models, highlighting a commitment to quality, safety, and customer satisfaction. As Proton continues to expand its lineup and enhance its offerings, the S70 serves as a strong foundation for future growth and innovation in the automotive industry.